The Human Side of Ad Tracking: How to Use Emails to Connect With Your Customers and Find Out Why They Really Bought
Do you know why people buy from you?What part of your offer put them over the edge? Let's face it, you worked for a long time on your sales copy. You created bonuses, designed a guarantee, sweated over the benefits and how to communicate them. But which of those factors really connect with the buyers? What actually motivated the purchase?If you knew, you could pump up the benefits and the parts of your offer that really drive sales. But how can you tell?Actually, it's very easy. You just ask.I do it every day and it takes me virtually no time or effort to get unbelievable information.
How?I add a simple email to my autoresponder series immediately after a customer purchases.Here's what mine says:Sample Email Request====================================Hi {firstname},It's Jeff here, from CBmall.I'm doing a bit of market research.Can you tell me how you found out about CBmall? Was it aNewsletter? Ad? Search engine? Do you remember whoreferred you?Or perhaps you were reading the 10 Powerful Ways CBmallMakes You Money?And what specifically made you decide to make theinvestment? What was the benefit that put you over theedge and turned you into a buyer?This is important, because soon you will be sending trafficto the mall and this may help the CBmall sales informationget better. Which will help you make more money!Please just reply to this email with the answers.Thanks so much for your help,CBmall.com====================================Every day these emails go out and every day I get valuable information. To me, finding out why people buy is more important than why they don't. (although I try to find that out, too) That's because there are so many reasons a person may not buy, many of which are beyond my control.But knowing what turns on buyers is a huge benefit to me as I fine tune the copy. For example, here are some of the comments I get:**** The Results Provide Great Customer Insight ****"I read all the info and I liked the fact that I did not have to create a web site and a bunch of other stuff.
I am new to internet marketing as well as being technically illiterate but I figure I can follow instructions for the most part and you offer the support I will need.""Personalized autoresponder and newsletter.""Reason: The eBook, 10 Powerful Ways CBmall Makes You Money, made good marketing sense... Also the products on ClickBank - CBmall are terrific and good sellers....""I found your ad at clickbank.com""I first heard of CBmall from your newsletter which I subscribed to in December but was not convinced. My next step was to get the 10 Powerful Ways CBmall makes you money. This made things much clearer. The number of products available is impressive.
The targeted traffic that is shared amongst owners is a useful bonus. The guarantee means no risk, which is essential as I am on a small pension."**** What You Can Learn ****OK let's look at this small sample to see what I can learn from it.* My ad on the ClickBank web site is working - keep it going.* I have a lot of beginners who don't have a web site of their own. I should continue to highlight this feature.* People like the fact that there is a built-in autoresponder that puts their affiliate links on all the messages that go out. It means they get multiple chances to sell. Perhaps I should promote this more.* My eBook and eCourse, 10 Powerful Ways CBmall Makes You Money, is working.* Look at the last message.
This is evidence of how important follow-up is. This person waited 3 months before she felt comfortable ordering.* My guarantee is very important.While I can only show you a small sample here, there are many more that echo these thoughts. Put them together in your head and you can see clear trends about what features come up most frequently. For me, ease of use, the ClickBank affiliation and the personalized autoresponders are the most common reasons people buy. I have adjusted the sales copy to highlight these features.What will you find out?Note for ClickBank affiliates: If you use ClickBank, you know that you get the email address of your customers.
You can use that to send a quick email requesting this information.A word about timing: I have found that this works really well if you send the email out immediately after the purchase. Mine goes out at the same time the thank you email goes out. This way, the reasons are still fresh in the customer's mind, and they are in a very cooperative mood - often quite excited from their purchase and anxious to do anything to help.How to reply: I set up a simple macro so that I can just hit reply, activate the macro, and hit send. It just takes a few seconds. Mine just says:"Thank you for helping out with your input.
I really appreciate it. I look forward to helping you make extra money with your new CBmall."Thats all you need, but you should be sure to acknowledge their answers with a reply.**** How This Helps Your Affiliate Program ****Here's another great fringe benefit of this tactic. Often customers will specifically mention the newsletter they were reading or the web site they were visiting that first told them about CBmall.When they do, I will frequently copy the email and send it to that newsletter or web site owner. Since these people are my affiliates, it's a great way to show them how their CBmall promotions are working. It also shows them I am paying attention to their business.Remember that "mind share" is important in keeping your affiliates active and promoting your products.
I've garnered considerable good will through these quick little messages.**** Summary ****In summary, while ad tracking is vital to learn WHERE your business is coming from, an autoresponder message to find out WHY you got your business is often just as valuable. Implement this simple tactic and give yourself a better understanding of what is working for you. Use that knowledge to fine tune your site for maximum conversions..
Jeff Mulligan has an MBA and 20+ years of marketing experience as an ad agency Senior VP and VP Marketing for two software companies. Jeff owns CBmall, a site that provides 10 different ways for ClickBank affiliates to earn income on 1,997 ClickBank InfoProducts. http://info.cbmallmarket.comNew Book Guides Readers From ?Zero To Six Figures?
Newport, RI (ContentDesk) February 18, 2004-?Making ends meet and securing a future is a scary proposition in a world without job security or guaranteed retirement plans. For many, the dream of "having it all" has been replaced with the hope of just getting by. Jennifer Bonoff's life took a different path after she graduated from college as she followed her dream of self-employment.
At the age of 24, with no experience or capital to invest, Jennifer Bonoff started an Internet-based business from home which earned six figures in the first year. She was on track to double that when she sold her business to a private investor after 18 months.
She now operates multiple successful home-based Internet businesses, and has just published her first book.
Bonoff's new book, "Zero To Six Figures," details her own story and walks readers step-by-step through the obstacles of starting a successful business from home.
More info at:
New Book Guides Readers From ?Zero To Six Figures? 
Sample resume > New Book Guides Readers From ?Zero To Six Figures?
New Book Guides Readers From ?Zero To Six Figures?
Newport, RI (ContentDesk) February 18, 2004-?Making ends meet and securing a future is a scary proposition in a world without job security or guaranteed retirement plans. For many, the dream of "having it all" has been replaced with the hope of just getting by. Jennifer Bonoff's life took a different path after she graduated from college as she followed her dream of self-employment.
At the age of 24, with no experience or capital to invest, Jennifer Bonoff started an Internet-based business from home which earned six figures in the first year. She was on track to double that when she sold her business to a private investor after 18 months.
She now operates multiple successful home-based Internet businesses, and has just published her first book.
Bonoff's new book, "Zero To Six Figures," details her own story and walks readers step-by-step through the obstacles of starting a successful business from home.
More info at:
New Book Guides Readers From ?Zero To Six Figures?
Sample resume > New Book Guides Readers From ?Zero To Six Figures?
The 5 Obsessions of a Passionate Employee
A recent report entitled "How Google Grows?and Grows?and Grows" stated that the 650 people that work at Google are the most passionate bunch of geeks in the high tech industry. Google was also recently called the fastest growing company in history. To mimic their growth and success, passion must be injected into every level of your organization. The quickest and easiest way to do this is to hire passionate people. Passion is an easy thing to spot once you know where to look.
By understanding the 5 following characteristics you can develop an eye for passion and begin surrounding yourself with it.Voluntarily Working OvertimePassionate employees see the end of the work day as an interruption rather than a relief. They often stay hours after work to complete their projects, and take work home on the weekends when co-workers nag them about working too hard. To determine whether an employee has this during an interview, ask them the following question;"Tell me about a time when you...
The 5 Obsessions of a Passionate Employee
Sample resume > The 5 Obsessions of a Passionate Employee
New Ways to Make Fitness Equipment - From Scrap
According to Jerry Hill, founder of Philadelphia-based FitForce Camp, those tires are treasures waiting to be discovered.
"Instead of spending thousands on a piece of fitness equipment, you can pick up those tires, usually for no charge, and turn them into fun and effective workout tools."
Inspired to make use of this unwanted landscape, Hill has incorporated used tires into his FitForce camp workouts.
With 20 years of experience in strength and conditioning under his belt, Hill states that some of his most successful workouts involve the use of items that can be found in most households, or in the case of used tires, on the side of the road.
He gives an example, "Take a piece of rope.
Tie one end of it around the tire, the other end around your waste and then take off running (or walking)."
He adds that for his FitForce Camps, he usually loads the tires up with some old weights, chains, or even concrete to increase the resistance....
Sample resume > New Ways to Make Fitness Equipment - From Scrap
Jesse and Al should read this!
Instead of getting all bent out of shape over innocuous remarks made by the President of Mexico, perhaps the Lord and Prince of African-American Ideological Imperialism (that's Lord Jesse and Prince Al) should know just how Americans apply for those jobs they so vehemently claim Mexicans are stealing.The good folks at Careerbuilder.com recently took a peek into the matter. In a survey of 600 hiring managers, 70 percent of them reported the following bizarre behaviors displayed by American job applicants. [1]Now listen carefully Lord Jackson and Prince Al:? No shows?they make the appointment for the job interview then do not show up? Compulsive watch-checking during the interview? Interviewee asking the interviewer to hurry up the interview? Applicants literally running from the room as soon as the word "drug testing" is mentioned? Applicants telling the hiring manager that the company has a black aura and leaving the interview? Applicants showing up for the interview in T-shirts and...
Jesse and Al should read this!
Sample resume > Jesse and Al should read this!
How To Conceal Your Website's "Fingerprint" From The Search Engines
The internet marketing industry is now flooded with various page and portal generators.In the good old days the gateway page generators did very well, earning a lot of money for many people.Then the search engines began to crack down on robot-generated pages, a trend which has led to the demise of such tools.But how is it that the search engines are able to track down these sites so fast?Well, its not rocket science. Believe me, even you could track down a site within minutes if you knew how to find its fingerprint.A fingerprint for a site is usually a piece of text or a paragraph or at times a particular CSS style that the software repeats for all the sites it generates.In fact that's why I always advise customers of my portal generation software Niche Portal Builder (http://www.novasoft-inc.net) to modify the default templates.If you use such software with the default templates provided and don't modify the HTML, you can be sure...
How To Conceal Your Website's "Fingerprint" From The Search Engines
Sample resume > How To Conceal Your Website's "Fingerprint" From The Search Engines
Competitrack uses Promixis Girder for their Remote Management and Automation Needs
MINNEAPOLIS, March 30, 2006 -- Competitrack relies on Promixis Girder for managing its remote advertising monitoring facilities.
Using the remote access capability of Girder, staff in New York is able to check on the accurate tuning of TV receivers connected in cities throughout the country and fully operate these receivers with the clicks of a few buttons.
Girder is also used to change channels on these receivers according to a preset schedule so we are able to sample channels and
monitor segments on demand. "For 20 years Competitrack has been committed to acquiring new and innovative technologies that give our customers the competitive edge in
ad monitoring", said Hans Vredeling, Senior Vice President Broadcast Monitoring Services. "The Girder solution integrated very well with our existing cutting edge technologies, while also extending our next day coverage in remote regions of the U.S." About Competitrack, Inc.Competitrack is a full service competitive...
Sample resume > Competitrack uses Promixis Girder for their Remote Management and Automation Needs