Increase Profits from Your Existing Customers
An area many businesses fail to recognise as a way to increase profits is by utilising their existing customers. Don't view each sale as a "one-off". Look to build a long term relationship with your customers and entice them to keep coming back. In order for that relationship to be cultivated properly, you will need to have some method of keeping in touch with your customers on a regular basis. For this to be possible you will require some personal information about them.
How to get your customers details without making them feel pressured. We have all been in a shop where a pushy salesperson has fallen just short of demanding our name, address and telephone number. When you have simply bought a pair of shoes you are bound to feel that this information is unnecessary. The shoes don't come with a special guarantee and are unlikely to need a 500 mile service, so there is no obvious reason for you to provide your life history. There are two things at fault here.
The first is the amount of information being requested. Most people have an email address and that is sufficient to maintain contact. Even asking for a first name is not necessary as correspondence can be sent to "Dear Customer". DO NOT take any details from the customer's payment card or cheque as this will rightly be viewed as an invasion of privacy and will do much more harm than good. It may even leave you open to legal action.
The second stumbling block is poorly trained staff. Staff should know why they are asking the customer for this information and be able to explain that clearly to the purchaser. A sample sales line could be: - Our Company is sending out a monthly newsletter which includes fashion tips, seasonal offers and "Money-off" coupons for subscribers. All we need from you is your email address. You can unsubscribe at any time you want.
Nice and low-key. You have to make it easy for your customers to say "No" without feeling pressured or embarrassed. Another method to increase profits can be used at the point of sale. As an example, let's say you are selling potted plants. Your customer is at the checkout with their fresh, flourishing houseplant.
What else could you offer to sell them in order to compliment this purchase? A book on how to look after house plants, an attractive ceramic pot to display the plant to better effect, plant food to keep the plant healthy? You might even find that the add-ons are of higher value than the original sale. If you view your customers as more than just a single sale you will begin to attract more custom from the same people that use your business. A simple way to increase profits and reduce advertising costs..
Allan Cowley is a Life Coach working with clients throughout the world. He provides online coaching in self improvement, goal setting, time management and small business development. For a free online life assessment with no obligations, you can contact Allan on his website at:- http://www.uk-success-coach.com/.Alonso, Bourdais, Johnson: National Speed Sport News Ranks the World’s Top Racers This Week
Harrisburg, N.C. (ContentDesk) April 5, 2006 -- Right now, Fernando Alonso from Formula 1 is the best driver in the world, according to newsweekly National Speed Sport News. In the papers Power Rankings, Alonso had the top spot ahead of Sebastien Bourdais from Champ Car and current NASCAR points leader Jimmy Johnson. Each week the paper at http://www.NationalSpeedSportNews.com ranks the Top 10 drivers from all forms of motorsports based on their performance at the track and points standings. Melanie Troxel, the only female racer ranked, moved up to fifth place ahead of notable names like Steve Kinser and Tony Stewart.
NASCAR and NHRA are the only two series represented by more than one driver.1). Fernando Alonso, Formula 1. Alonsos triumph in Australia was his second in three races this season. He has also finished second once.2). Sebastien Bourdais, Champ Car World Series.
Bourdais finally gets his season...
Alonso, Bourdais, Johnson: National Speed Sport News Ranks the World’s Top Racers This Week
Sample resume > Alonso, Bourdais, Johnson: National Speed Sport News Ranks the World’s Top Racers This Week
A Killer Secret To Get Your Cover Letter Read
You're still reading?so I know my title grabbed your attention.Why? Because it 'packed a punch.' You have three seconds to nab your reader in any written communication. Do it with a smashing title or headline! This secret technique, when used properly, practically guarantees that he or she will stay with you till the last line of your cover letter, article, or report.How does this little secret apply to a resume cover letter? I'm glad you asked! Put it at the top of your next job-search cover letter and you'll attract the employer's undivided attention. Without this powerful little gem, however, you risk being a victim of the 'scan and trash' syndrome. Why do I use the phrase, "Killer Secret?" To make my point. It's an attention-grabber! I got your attention and curiosity.
You can lasso the same things from your reader.When it comes to cover letters, however, the use of a headline is hardly a theory. It's a FACT that everyone is attracted to books and articles and letters that...
A Killer Secret To Get Your Cover Letter Read
Sample resume > A Killer Secret To Get Your Cover Letter Read
Colorado Based Company Provides Simplified Solution to Lead/Client/Applicant Tracking that is Compliant with upcoming EEOC Regulations.
(ContentDesk) September 10, 2004 -- When Craig Flitner realized the problems with resume/application/job order tracking he encountered while consulting with professional organizations across the country were universal, he was determined to find an integrated solution. Flitner's dream was to provide small and mid sized businesses with a quality on-line Automated Professional Services system at a cost affordable to any size company. Although there may be ways to track leads and clients, Flitner envisioned a simplified program that allowed not only lead/client tracking, but also applicant/job matching, posting jobs, and a r?sum? database coupled with efficiency for HR professionals by ensuring EEOC compliance.????Flitner further saw the need for automated replies built into the system to notify applicants when a job closed and when a job was assigned, as well as the ability to include time and project tracking integration.
After completing his MBA, with an Emphasis in Management...
Sample resume > Colorado Based Company Provides Simplified Solution to Lead/Client/Applicant Tracking that is Compliant with upcoming EEOC Regulations.
Chromatography a Superiority Formula
"All flows, all changes".Heraclides"It's not difficult to know, it is difficult to get familiar".Skovoroda
The theory of gas chromatography, presented by the equation of Van Deemter,
(1)shows that for each chromatographic separation there exists an optimal flow rate above and below which the column efficiency is reduced. In practice, the linear speed of the sample zone moved by the carrier gas, is changed continuously and increases as it approaches the outlet, which results in a non-effective use of a part of the column. In this case equation (1) characterizes the optimal separation process only in that section of the chromatographic column through which the sample passes at an optional speed.In equation (1) are constant values and is the speed of the moving zone of the sample which changes continuously in time. Thus equation (1) gets the following form: (2)where is the speed of the sample at a distance from the beginning of the column and changes - increases - toward...
Sample resume > Chromatography a Superiority Formula
8 Effective Ezine Publishing Tips To Put You Ahead Of The Game
1. Swap sponsor, feature, or solo ads with other ezine publishers.Your swaps will create a win-win situation as both you and the other publisher will successfully get profitable promotion at no cost. Swap your ads for at least three issues in a row or three solo ads for three solo ads to get the greatest results from these swaps.2. Provide your visitors with a bonus for subscribing to your ezine such as access to your membership site, ebooks, a complimentary ad, or something else that your visitors would find to be valuable.Increase the value your visitors place on your bonuses by telling them how much they would be worth if they were to pay for them or by making them available for only a limited amount of time.3. Write articles.
Your articles will help you to establish yourself as an expert in your field and get more of your subscribers to visit your site. Your articles can also be used as a valuable promotional tool that increases your circulation. Add a resource box that promotes...
8 Effective Ezine Publishing Tips To Put You Ahead Of The Game
Sample resume > 8 Effective Ezine Publishing Tips To Put You Ahead Of The Game
Geodex Details Gold Bearing Zones in the Vicinity of the Cape Spencer Open Pit.
(ContentDesk) October 3, 2004 -- The open pit area lies at the southwestern end of the ten kilometre long property on which Geodex has been exploring a total of fourteen gold-bearing zones for the past year. Results from those zones have been independently reported. Gold in the former Cape Spencer mine and throughout the rest of the belt is known to occur in pyritic, illite-altered areas within mylonitized Precambrian granitoid rocks and Cambrian sediments. The Cape Spencer mine operated from 1985 to 1988, producing 226,000 tonnes of ore with an average grade of 1.6 g/t gold. However, controls are uncertain for the gold mineralization in the pit area.
Aside from re-establishing the potential of lower grade zones, one of the mandates of this company was to establish if discrete, higher-grade zones existed and could be followed outside the boundaries of the pit.Several drill holes and surface mapping in and around the pit have established the style and location of gold mineralization...
Geodex Details Gold Bearing Zones in the Vicinity of the Cape Spencer Open Pit.
Sample resume > Geodex Details Gold Bearing Zones in the Vicinity of the Cape Spencer Open Pit.
Geodex Details Gold Bearing Zones in the Vicinity of the Cape Spencer Open Pit.
(ContentDesk) October 3, 2004 -- The open pit area lies at the southwestern end of the ten kilometre long property on which Geodex has been exploring a total of fourteen gold-bearing zones for the past year. Results from those zones have been independently reported. Gold in the former Cape Spencer mine and throughout the rest of the belt is known to occur in pyritic, illite-altered areas within mylonitized Precambrian granitoid rocks and Cambrian sediments. The Cape Spencer mine operated from 1985 to 1988, producing 226,000 tonnes of ore with an average grade of 1.6 g/t gold. However, controls are uncertain for the gold mineralization in the pit area.
Aside from re-establishing the potential of lower grade zones, one of the mandates of this company was to establish if discrete, higher-grade zones existed and could be followed outside the boundaries of the pit.Several drill holes and surface mapping in and around the pit have established the style and location of gold mineralization...
Geodex Details Gold Bearing Zones in the Vicinity of the Cape Spencer Open Pit.
Sample resume > Geodex Details Gold Bearing Zones in the Vicinity of the Cape Spencer Open Pit.
Pay Off Debt - Get Out Of Debt And Lower Your Monthly Payments
Debt consolidation can be confusing, especially if you have never considered contacting a debt consolidation company before. A debt consolidation company can give you free advice on reducing your monthly payments and show you the path to becoming debt free. High interest rates and the various fees charged by creditors can leave the average consumer unable to meet their monthly financial obligations. If you have found yourself overwhelmed by credit card debt and unsecured loan payments, debt consolidation...
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Sample resume > Pay Off Debt - Get Out Of Debt And Lower Your Monthly Payments