How to Sell a Million Lobster Cakes Overnight: Start Early, Stay Late. Be Prepared to Stand and Deliver
In order to hit their goal of selling a million lobster cakes in one day (and night), they had to plan ahead.
Each order of 20 2-ounce cakes offered in their December QVC "Today's Special Value" (tsv), required the meat of three lobsters.
They began buying in September, hand formed and flash-froze the cakes in their state-of-the-art plant in Baltimore awaiting their special day.Which turned out to be a banner day.
Their "TSV" day began midnight, December2, and they were on QVC live in 8 minute bursts repeatedly for the ensuing 24 hour period and actually sold a total of 1,100,000 lobster cakes.
That's a lot of lobster.
$3,800,000. worth to be exact.Not that the work stopped there.
Once the sales day ? and night ? was over, they jumped into their car and raced back to the plant to get those orders out in time for Christmas delivery.
Which is no small item.
It required 275,000 pounds of dry ice, 55,000 styrofoam shipping boxes, and 19 tractor trailers to load out the orders.
All hands had to be on deck.
Not only did the Kauffmans hire on extra help, they pitched right in themselves to pack out those 55,000 orders.Once the last tractor-trailer had pulled out of the lot could Ron Kauffman, playing Santa himself, say with some satisfaction, "and to all a good night."The Kauffmans, along with Santa, have retired to the warm Florida shore for a long awaited rest for the remainder of the month of January.Chesapeake Bay Gourmet has firmly established itself as a household specialty line of handmade, hand-picked jumbo lump crab cakes and other all-natural ingredient gourmet seafood products, including lobster cakes, Crab Balls, Shrimp and Lobster Cakes, Crab Imperial, Imperial Shrimp, Crab Dip, Quiche and more.
CBG is the number one food product line on QVC, the world's largest electronic retailer.
Ron Kauffman, founder, says "our best customer is our repeat customer.
We find that once people order from us, they come back and back for more.
Now, we're beginning to get our second generation customer who orders not only for himself but for all the folks on his list." The company plans to open a flagship retail outlet later this year in addition to the small factory outlet store in a designated area of the plant.
In 2003 they were awarded a "Best Crab Cakes You Can Get By Mail" by Baltimore Magazine. Dean & Deluca, and Harry and David feature their products in their catalogs. CBG is service oriented and gladly works with each customer to customize orders to suit. They ship second day Federal Express and include a message card.
They also have handsome gift certificates. A full listing of products can be found at cbgourmet.com.
Let us send you a sample to taste.
Call me and lets talk.
Thanks.
I look forward to speaking with you soon. Best regards,Linda West Eckhardt . 973 313 9705.
A Killer Secret To Get Your Cover Letter Read
You're still reading?so I know my title grabbed your attention.Why? Because it 'packed a punch.' You have three seconds to nab your reader in any written communication. Do it with a smashing title or headline! This secret technique, when used properly, practically guarantees that he or she will stay with you till the last line of your cover letter, article, or report.How does this little secret apply to a resume cover letter? I'm glad you asked! Put it at the top of your next job-search cover letter and you'll attract the employer's undivided attention. Without this powerful little gem, however, you risk being a victim of the 'scan and trash' syndrome. Why do I use the phrase, "Killer Secret?" To make my point. It's an attention-grabber! I got your attention and curiosity.
You can lasso the same things from your reader.When it comes to cover letters, however, the use of a headline is hardly a theory. It's a FACT that everyone is attracted to books and articles and letters that...
A Killer Secret To Get Your Cover Letter Read
Sample resume > A Killer Secret To Get Your Cover Letter Read
HandCrafted Homes Responds to Record Sales with Three New Sales Team Members
Henderson, NC (ContentDesk) August 5, 2006 -- HandCrafted Homes, responding to record sales growth, announces three new hires to help support its expanding sales force. HandCrafted Homes, a division of HHHunt, has seen its business grow by 40 percent over 2005 during a time when home sales nationwide have seen a slow down. Jennifer Abbott and Teresa Holland-Callahan were hired as sales coordinators. They are responsible for monitoring all orders, verifying pricing for builders and monitoring costing for the sales representatives.Shirley Harris Furr will serve as the new sales secretary. Her responsibilities include processing all the drawings, pricing, cost-timelines and communicating with the engineering department.
Abbott came to HandCrafted Homes from the medical field, where she served at a medical center in Henderson as a rehabilitation technician and patient account representative. She brings excellent customer service skills and quality administrative support training....
HandCrafted Homes Responds to Record Sales with Three New Sales Team Members
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Be Happy at Your Current Job to Get a New Job
Are you in a position where you hate your current job and all you ever do is complain about it? Does your attitude affect the way you dress and the way you perform your work? If this is you, get ready to make a change. If you want to get a new job, you are going to have to change your attitude about your existing job. Start by being happy with what you do. Create a challenge for yourself to make your current job something you can be happy about. Change the way you dress.
Change the way you work. Overall, change your attitude so your new attitude will reflect in your job search and in the interview process. You can always consider the alternative; you could be doing some type of manual labor or you could be laid off.Once you begin your quest for happiness in your current situation and are successful in challenging yourself to change your attitude, start searching for that new job. If you have already been looking, renew your search with revived excitement and passion. Start behaving...
Be Happy at Your Current Job to Get a New Job
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Alonso, Bourdais, Johnson: National Speed Sport News Ranks the World’s Top Racers This Week
Harrisburg, N.C. (ContentDesk) April 5, 2006 -- Right now, Fernando Alonso from Formula 1 is the best driver in the world, according to newsweekly National Speed Sport News. In the papers Power Rankings, Alonso had the top spot ahead of Sebastien Bourdais from Champ Car and current NASCAR points leader Jimmy Johnson. Each week the paper at http://www.NationalSpeedSportNews.com ranks the Top 10 drivers from all forms of motorsports based on their performance at the track and points standings. Melanie Troxel, the only female racer ranked, moved up to fifth place ahead of notable names like Steve Kinser and Tony Stewart.
NASCAR and NHRA are the only two series represented by more than one driver.1). Fernando Alonso, Formula 1. Alonsos triumph in Australia was his second in three races this season. He has also finished second once.2). Sebastien Bourdais, Champ Car World Series.
Bourdais finally gets his season...
Alonso, Bourdais, Johnson: National Speed Sport News Ranks the World’s Top Racers This Week
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Chromatography a Superiority Formula
"All flows, all changes".Heraclides"It's not difficult to know, it is difficult to get familiar".Skovoroda
The theory of gas chromatography, presented by the equation of Van Deemter,
(1)shows that for each chromatographic separation there exists an optimal flow rate above and below which the column efficiency is reduced. In practice, the linear speed of the sample zone moved by the carrier gas, is changed continuously and increases as it approaches the outlet, which results in a non-effective use of a part of the column. In this case equation (1) characterizes the optimal separation process only in that section of the chromatographic column through which the sample passes at an optional speed.In equation (1) are constant values and is the speed of the moving zone of the sample which changes continuously in time. Thus equation (1) gets the following form: (2)where is the speed of the sample at a distance from the beginning of the column and changes - increases - toward...
Sample resume > Chromatography a Superiority Formula
Otradom PeloGo Shows Consistency and Empathy With His New Book, Letters from The L.O.M. Volume I, for Children and Websites in the Middle East
(ContentDesk) January 29, 2006 -- After just publishing a 500 page book (Letters from The L.O.M. & Songs of the Women of The L.O.M) by Authorhouse Publishing, within weeks, Beaumont, Texas author publishes with Lulu Enterprises a less explicit version called (Letters from The L.O.M. Volume I), hoping to make a volume of five books (although in the first book, half of it is dedicated to children and what he terms AMCS / Homelessness).
Along with the book cover and title at Lulu.com/Otradom, he adds a free preview section for everyone to view a sample of whats in store in Volume I of Letters from The L.O.M.Although (Letters from The L.O.M. & Songs of the Women of The L.O.M.
and Letters from The L.O.M. Volume I) are his introduction into the literary industry, his only concern now is if it may be too challenging for his targeted young audience, therefore adding definitions after some of the longer pieces of his work, which he thinks will act as an invitation to continue...
Otradom PeloGo Shows Consistency and Empathy With His New Book, Letters from The L.O.M. Volume I, for Children and Websites in the Middle East
Sample resume > Otradom PeloGo Shows Consistency and Empathy With His New Book, Letters from The L.O.M. Volume I, for Children and Websites in the Middle East
New Book Guides Readers From ?Zero To Six Figures?
Newport, RI (ContentDesk) February 18, 2004-?Making ends meet and securing a future is a scary proposition in a world without job security or guaranteed retirement plans. For many, the dream of "having it all" has been replaced with the hope of just getting by. Jennifer Bonoff's life took a different path after she graduated from college as she followed her dream of self-employment.
At the age of 24, with no experience or capital to invest, Jennifer Bonoff started an Internet-based business from home which earned six figures in the first year. She was on track to double that when she sold her business to a private investor after 18 months.
She now operates multiple successful home-based Internet businesses, and has just published her first book.
Bonoff's new book, "Zero To Six Figures," details her own story and walks readers step-by-step through the obstacles of starting a successful business from home.
More info at:
New Book Guides Readers From ?Zero To Six Figures?
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How to create an Irresistible Valentine?s Day Centerpiece:
Valentine's Day is just around the corner which of course makes us think of love, romance and of course flowers! It seems this special day wouldn't be complete without them. Flowers touch our souls and brighten our spirits which is why they have remained a popular choice for "lovebirds" all over the world!Depending on your mood and the flowers you pick, you can make this arrangement whimsical or elegant, so gather what you need and let's get started! Supplies:Store bought heart shaped basket ...
Sample resume How to Sell a Million Lobster Cakes Overnight: Start Early, Stay Late. Be Prepared to Stand and Deliver
Sample resume > How to create an Irresistible Valentine?s Day Centerpiece: