How to Get FLASH Indexed in the Search Engines
Perhaps you can relate to the involuntary groan elicited bysearch engine optimizers when a client presents an expensive newWeb site featuring high quality FLASH movie content.Of course, the client (or maybe your boss?) is thrilled with thedazzling presentation, and they rarely fail to mention what a"small fortune" it cost to produce before adding "it's worthit!...don't you agree? All it needs now is for YOU to optimize itfor findability in the search engines."Isn't it funny? ... how they fail to notice the color rushing toyour face as you suppress the urge to scream and opt instead forthe tactful approach, patiently explaining (once again) thatFLASH doesn't score well in search engines.Don't panic -- there IS a solution!Here's a solution you can use to get the best of both worlds -search engine findability and the professional image enhancementthat FLASH can provide.The strategy involves using an absolute positioning techniquecalled Z Order within your Cascading Style Sheets (CSS). For thisto make sense, you must first understand what Z Order is.Microsoft's MSDN (http://msdn.microsoft.com) site explains...The Z order of a window indicates the window's position in astack of overlapping windows. This window stack is oriented alongan imaginary axis, the z-axis, extending outward from the screen.The window at the top of the Z order overlaps all other windows.The window at the bottom of the Z order is overlapped by allother windows.In non-technogeekspeak, Z Order allows you to place contentpartially, or even fully, on top of other content. Since only thecontent on top is viewable, it's entirely possible to place anunintelligible-to-search-engines FLASH movie on top of an easy-to-index-layer of relevant text content.
And, by doing so, yoursite visitor sees only the FLASH movie while the engine sees onlyyour relevant keyword-laden text.How to create Z Order using CSSTo accomplish the magic it's helpful to first understand what avery basic CSS using Z Order source code might look like. To viewthe basic example, visit the complete article online at:http://www.academywebspecialists.com/newsletters/0702.htmlSource of the example: http://www.htmlref.com/examples/Fig10-14.htmNotice that the highest value --
As Dave explains..."This flash movie was made transparent so you may see the effectsof putting text behind flash. Using Dynamic HTML, you canabsolutely position a flash object right over top of yourexisting html code. Search engines see copy and text whilevisitors see your dynamic flash movie."To see Dave's example, visit the complete article found at thebelow URL, and look for "Flash Sample." Once there, clickanywhere in the browser window, hold down CTRL and hit "A" onyour keyboard (Ctrl+A = highlight all) to see how this sampleFLASH movie would otherwise "hide" the text were the FLASH nottransparent.(To view the Flash Sample, visit this article online athttp://www.academywebspecialists.com/newsletters/0702.html)Dave was kind enough to share with us the source code he used tocreate the effect, which can also be found the above URL.It should be noted this effect works only in browsers thatsupport HTML version 4.0 or greater. This is only a minorconcern, however, as the vast majority of browsers that are beingused today are compatible.Yes, but will the Search Engines tolerate the "trick"?Obviously the most pressing question is whether or not the searchengines will accept, or reject, pages that make use of thisstrategy. After all, the possibility of layering irrelevantcontent under, or even entirely off the page (by assigning minuspositioning coordinates) is a distinct possibility.To anticipate how the search engines might view this strategy,once again, we consider the issues of "intention" and"relevancy."Perhaps Stephen Baker, Director of Business Development andMarketing at FAST, said it best when he remarked, "Our positionis pretty straight forward...it's not the technique that we areconcerned about, it's the intention.
If we index the text in Z-Order and CSS and it's relevant to the content, then we're allhappy. But, as you know, we do have internal systems that tripwires all of the time. If a particular technique becomes heavilyabused over time, we'll definitely stop indexing informationthrough said technique."As we've said countless times before, certain legitimate Web siteenhancements, like FLASH, frames, dynamic content, etc., are anightmare for the engines to index. They simply have never done avery good job on complicated HTML page, and FLASH poses, perhaps,the greatest indexing challenge of them all.Regardless, sites that use these upscale tools have as much rightto be found as any others within their selected keywordcategories. Projecting a professional image to your potentialcustomers is important, and using Z Order within your CSS givesenables you to obtain that professional image without sacrificingsearch engine findability..
Colorado Based Company Provides Simplified Solution to Lead/Client/Applicant Tracking that is Compliant with upcoming EEOC Regulations.
(ContentDesk) September 10, 2004 -- When Craig Flitner realized the problems with resume/application/job order tracking he encountered while consulting with professional organizations across the country were universal, he was determined to find an integrated solution. Flitner's dream was to provide small and mid sized businesses with a quality on-line Automated Professional Services system at a cost affordable to any size company. Although there may be ways to track leads and clients, Flitner envisioned a simplified program that allowed not only lead/client tracking, but also applicant/job matching, posting jobs, and a r?sum? database coupled with efficiency for HR professionals by ensuring EEOC compliance.????Flitner further saw the need for automated replies built into the system to notify applicants when a job closed and when a job was assigned, as well as the ability to include time and project tracking integration.
After completing his MBA, with an Emphasis in Management...
Sample resume > Colorado Based Company Provides Simplified Solution to Lead/Client/Applicant Tracking that is Compliant with upcoming EEOC Regulations.
New Book Guides Readers From ?Zero To Six Figures?
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She now operates multiple successful home-based Internet businesses, and has just published her first book.
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New Book Guides Readers From ?Zero To Six Figures?
Sample resume > New Book Guides Readers From ?Zero To Six Figures?
Jesse and Al should read this!
Instead of getting all bent out of shape over innocuous remarks made by the President of Mexico, perhaps the Lord and Prince of African-American Ideological Imperialism (that's Lord Jesse and Prince Al) should know just how Americans apply for those jobs they so vehemently claim Mexicans are stealing.The good folks at Careerbuilder.com recently took a peek into the matter. In a survey of 600 hiring managers, 70 percent of them reported the following bizarre behaviors displayed by American job applicants. [1]Now listen carefully Lord Jackson and Prince Al:? No shows?they make the appointment for the job interview then do not show up? Compulsive watch-checking during the interview? Interviewee asking the interviewer to hurry up the interview? Applicants literally running from the room as soon as the word "drug testing" is mentioned? Applicants telling the hiring manager that the company has a black aura and leaving the interview? Applicants showing up for the interview in T-shirts and...
Jesse and Al should read this!
Sample resume > Jesse and Al should read this!
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(ContentDesk) August 9, 2005 -- A new and completely free global affiliate program that promotes quality personal care products at a price that will not ruin your budget is now available through www.Gtsexpress.com."Wow, quality products at a price anyone can afford. I get great personal care and SPA products at the best prices in and around town," states an anonymous customer fromFlorida. "I can afford these products every month without ruining my budget. Plus, I can market these great products and earn commissions as an affiliate. Thanks GTSExpress.com for creating such a simple affiliate program."Enjoy a day at the SPA while at home and earn commissions showing our New Personal Care Products to everyone you know as an Affiliate in our free Affiliate Program.
Our quality personal care products and SPA-IN-A-BASKET kits may be just the products and opportunity you need to increase your income without having to...
Grow Your Income with GtsExpress.com New Personal Care Products Affiliate Program
Sample resume > Grow Your Income with GtsExpress.com New Personal Care Products Affiliate Program
How to Get FLASH Indexed in the Search Engines
Perhaps you can relate to the involuntary groan elicited bysearch engine optimizers when a client presents an expensive newWeb site featuring high quality FLASH movie content.Of course, the client (or maybe your boss?) is thrilled with thedazzling presentation, and they rarely fail to mention what a"small fortune" it cost to produce before adding "it's worthit!...don't you agree? All it needs now is for YOU to optimize itfor findability in the search engines."Isn't it funny? ... how they fail to notice the color rushing toyour face as you suppress the urge to scream and opt instead forthe tactful approach, patiently explaining (once again) thatFLASH doesn't score well in search engines.Don't panic -- there IS a solution!Here's a solution you can use to get the best of both worlds -search engine findability and the professional image enhancementthat FLASH can provide.The strategy involves using an absolute positioning techniquecalled Z Order within your Cascading Style Sheets (CSS). For...
How to Get FLASH Indexed in the Search Engines
Sample resume > How to Get FLASH Indexed in the Search Engines
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Sample resume > New - World's First Gay and Lesbian Natural Attraction Scent
8 Effective Ezine Publishing Tips To Put You Ahead Of The Game
1. Swap sponsor, feature, or solo ads with other ezine publishers.Your swaps will create a win-win situation as both you and the other publisher will successfully get profitable promotion at no cost. Swap your ads for at least three issues in a row or three solo ads for three solo ads to get the greatest results from these swaps.2. Provide your visitors with a bonus for subscribing to your ezine such as access to your membership site, ebooks, a complimentary ad, or something else that your visitors would find to be valuable.Increase the value your visitors place on your bonuses by telling them how much they would be worth if they were to pay for them or by making them available for only a limited amount of time.3. Write articles.
Your articles will help you to establish yourself as an expert in your field and get more of your subscribers to visit your site. Your articles can also be used as a valuable promotional tool that increases your circulation. Add a resource box that promotes...
8 Effective Ezine Publishing Tips To Put You Ahead Of The Game
Sample resume > 8 Effective Ezine Publishing Tips To Put You Ahead Of The Game
Logo Design Works (http://www.logodesignworks.com) designs Auto2Auto's auction site logo and auto credit company's logo
Last month Logo Design Works (http://www.logodesignworks.com) created florida based premier car auction company, Auto 2 Auto's logo. The creative cycle took a little under 3 weeks and Auto2Auto had selected the final design and asked Logo Design Works to create related stationery. Auto2AUto plans to use its logo on marketing material such as brochures, banners, signs and billboards besides it website.The logo design created was such...
Sample resume Logo Design Works (http://www.logodesignworks.com) designs Auto2Auto's auction site logo and auto credit company's logo
Sample resume > Logo Design Works (http://www.logodesignworks.com) designs Auto2Auto's auction site logo and auto credit company's logo
Sample resume How to Get FLASH Indexed in the Search Engines lcd tv